Category: Search Engine Marketing (SEM)

My Next Journey: Build SEO Tools

I’m going build SEO Tools to save me from boredom!
Ok ok, so I’m really not sure how much boredom this will really save me from (as I am incredibly busy these days), but this is definitely one more thing to add to my list of projects; and make a priority!
A colleague of mine at Covario [...]

Optimizing Video for Search – The Missing …Link?

Recently I was asked what I know about optimizing video for organic search.  I of course responded with, “well, having very little hands on experience with it, I would have to say that I am only familiar with the best practices in a general sense.”
These would be things like using the targeted keyword in [...]

Should be a Given, But Still Very Important: Web Analytics Maintenance

For all of you other WordPress geeks and theme whores (pardon my French) out there like me, I just have to make mention of something that is critically important:
When changing themes, make SURE your web analytics tracking code is carried over.
To give a wee-bit of insight, I learned this the hard way just recently.  As [...]

The Real Secret to Great Search Engine Rankings…. Revealed!

It seems to me that nowadays people are more focused on achieving good search engine rankings than ever; businesses in particular.
“Well no shit, Shirlock,” some may say, but I’m serious.  SEO has been established as an extremely feasible and relatively cheap way of getting more and/or new business.  As a result, EVERYONE wants in.
So in [...]

How many potential visits? No, really.

Anyone in search has undoubtedly done their fair share of keyword research.  It is our favorite, after all.  Isn’t it?
I would also assume that anyone who has done keyword research has also come across the age old question: “How much traffic will this term get us?”  That is almost the whole reason for doing [...]

It’s been a while… Big changes

There have been a lot of changes for me since my last post. The biggest of which is relocating from the Chicagoland area to the Madison, WI area because of a great job opportunity that I simply could not turn down.
I took a Natural Search Marketing Analyst position at a top-tier natural search company [...]

I’m on SEOmoz!

Hey everyone, I’m on SEOmoz! Check out the profile:
SEOdr
And my Resume in the SEOmoz Marketplace:

Check out the SEO Services Marketplace
If you haven’t seen that already, I really recommend that you check it out.

A couple of great conferences I probably won’t get to attend

So I’ve been aware of these two awesome Search Engine Marketing conferences and expos for quite some time now:
Search Engine Strategies: Chicago

PubCon 2007