How many potential visits? No, really.

Anyone in search has undoubtedly done their fair share of keyword research.  It is our favorite, after all.  Isn’t it?

I would also assume that anyone who has done keyword research has also come across the age old question: “How much traffic will this term get us?”  That is almost the whole reason for doing keyword research to begin with, right?

Well as I’m sure you know, that question isn’t very hard to answer.  Just use the Google Adwords Keyword Tool!

But wait,  so we’re using the tool and seeing search volume data, but it appears that the volume is limited to last month? What’s up with that?  I don’t just want last month’s data…. My products are popular in 6 months!

Well its a good thing that the folks over at Covario (formerly Netconcepts) thought about that and came up with a helpful tool called the Google Keyword Tool Annualizer.

Basically, its an excel spreadsheet that will take an export from the Google Adwords Keyword Tool with search volume trends (make sure that is selected to show when you export) and spit out a number of total search volume over the course of 12 months.

Sounds pretty simple, right?  Well if its so damn simple, why doesn’t Google just tell us annual search volume data?!  No need to dwell, though.  This will take care of it for you.

So if you ever find yourself in a position where you need to find out how many potential visits you can get from a given search term (or set of search terms) over the course of an entire year, look no more!  The tool has arrived!

Enjoy.